Rhine-Neckar metropolitan region

For the Rhine-Neckar metropolitan region, I designed and implemented a comprehensive skilled worker campaign with the aim of making the shortage of skilled workers in the region visible and appealing to potential talent. This campaign played a key role in positioning the region as an attractive place to work.

My tasks in detail:

- Strategic consulting and concept development: Analysis of the target group and development of a tailor-made strategy to appeal to potential skilled workers.

- Project management and coordination: Management of the entire campaign, including coordination with various departments and companies in the region.

- Implementation and coordination of photo shoots: Planning and carrying out photo shoots with regional companies to generate authentic, appealing visual content.

- Creation of web content and visuals: Design of subpages on the metropolitan region's website and the

creation of visuals and graphics for promotion on social media

- Social media planning: Distribution of the campaign on various social media platforms to increase reach and interaction.

- Interface coordination: Close cooperation with the various companies in the region as well as the departments of the metropolitan region to successfully implement the campaign.

The project demonstrated my ability to develop, coordinate and implement regional marketing strategies - an important experience that will also be important for future projects.