Maesa / P2 Kosmetik

For the cosmetics brand P2, managed by Maesa, my focus was on developing and optimizing digital marketing strategies to position the brand in a targeted manner and sustainably increase the performance of its digital channels.

My goal was not only to position the brand effectively in the existing target groups, but also to maximize the growth potential for the coming years through data-based approaches and innovative strategies.

My key tasks:

- Campaign development: Planning and implementing SEA and meta campaigns that were aligned with the brand core to increase reach and interaction.

- Social media audit: Analysis of the existing feed followed by development of optimization recommendations to sharpen the target group alignment and content strategy.

- Project management: Coordination between internal project teams and the customer to ensure smooth processes and timely results.

- Strategy and budget planning: Coordination of digital strategies and planning of the advertising budget for 2025 to ensure long-term success.

The project resulted in a clear roadmap for future marketing measures and increased the effectiveness of existing campaigns. It underlines my strength in generating sustainable success through strategic planning and precise implementation.