Lugina / Ranger

For the shoe manufacturer Lugina/Waldläufer, I implemented a comprehensive project in the area of search engine and social media advertising with the aim of expanding the brand presence in the DACH region and sustainably increasing sales.

Inspired by the challenge of positioning traditional products attractively in a digital environment, I developed a holistic strategy that combines digital marketing techniques and data-driven approaches.

My tasks in the project included:

- SEA campaigns: Planning, implementing and optimizing Google Ads and other search engine campaigns to generate targeted traffic.

- SEO analyses: Conducting website checks to improve visibility in search engines and increase organic traffic.

- Social media advertising: Managing meta campaigns and targeting target groups in the DACH region.

- Campaign optimization: Continuously adapting strategies based on performance data to maximize effectiveness.

- Customer and team coordination: Regular coordination with the customer and internal collaboration to ensure smooth processes.

- Reporting: Preparation of detailed analyses and reports to present results transparently and promote data-based decisions.

The project achieved a significant increase in sales and brand awareness. Through regular optimization and innovative approaches, we were able to significantly increase advertising efficiency and tap into new customer groups.