Rebranding and social media support for Tiffany Mannheim

The project for the renowned nightclub Tiffany Mannheim in downtown Mannheim was an exciting milestone that required creativity and strategic skill. The goal was to give the club a greater reach beyond the region and build a more engaged community through modern rebranding and innovative social media strategies.

Inspired by the vibrant club scene and the unique experiences that Tiffany Mannheim offers, I began with a comprehensive analysis of the existing brand identity and target group. Based on this, I developed a fresh, dynamic design that reflects the character of the club.

My tasks included:

- Social media content creation and maintenance: Designing engaging posts and stories that specifically increase interaction.

- Strategic planning: Introducing new social media channels to reach younger target groups.

- Shooting coordination: Planning and executing photo and video shoots in collaboration with internal and external partners to generate high-quality content.

- Event ideas: Support in the conception of events outside the club to strengthen the brand presence.

The result was a significant increase in follower numbers, an increased engagement rate and a modern brand presence that attracts new guests and inspires existing customers. This project shows how creative ideas and structured planning can lead to successful brand development.